Nuh Go Deh

End Sex with Our Children

There has been an amplification in incidences of reported child sexual abuse in Jamaica. Lavern Deer, President, Jamaica International Female Football Development Inc. (JIFFD), Dr. Susan Davis, former Jamaica Diaspora Advisory Board Representative for Southern USA, Dona-Lee Raymond, a concerned citizen, and other members of the Diaspora, have consequently joined forces with ‘EVE For Life’ (EVE) in Jamaica to take immediate action!.

“For the past 20 years, in Jamaica land we love, 20 per cent of girls and women consistently report that they have been forced to have sex. This means that ONE IN EVERY FIVE WOMEN IN JAMAICA has reported being raped or has had their bodies violated against their will as corroborated by the National Sexual and Reproductive Health Surveys. 

In Jamaica, a total of 10,000 cases of child abuse were reported in 2013 alone, according to the Jamaican government statistics. 

In America, The American Medical Association also states that:
•    1 in 3 girls are sexually abused before the age of 18.
•    1 in 5 boys are sexually abused before the age of 18.
•    There were 307 report FORCIBLE RAPES in Broward County in 2012 and 309 reported FORCIBLE RAPES from January to June 2013

To achieve successful outcomes both locally and internationally, the newly formed Diaspora task force will focus on mobilizing community support, fundraising, public relations, and legislature.

The "NUH GUH DEH" – Jamaica Campaign is administered by EVE and is supported
by United Nations (UN) agencies including UNFPA, UNICEF, UNDP, UNAIDS,
UNESCO, and UN Women.

The “NUH GUH DEH” – Diaspora Campaign is administered by a JIFFD local task force, has the endorsement of the Consul General of Jamaica to Miami and support from elected officials such as Miramar Mayor, Wayne Messam and his office.

“This issue of child sexual abuse is a worldwide problem, and one which affects local communities.  Of the thirty one Broward cities it is estimated that an average of two cases are reported per month, per city.  With this in mind I am prepared to support the NGD initiative as it addresses the problem locally and internationally”
~Mayor Messam, City of Miramar


On October 11, 2014, EVE for Life officially launched the “Nuh Guh Deh!” National Campaign to end sex with the girl child. It is their response in trying to curb the number of pregnant and HIV positive girls as young as thirteen years, who are referred to their programs. The overarching goal is to contribute to reducing the incidents of sexual abuse of the girl child in Jamaica.  By extension JIFFD has partnered with EVE to highlight the campaign and to encompass not just our young girls, but our young boys as well.

There is an array of legislation which should serve to protect our children from sexual abuse: the Sexual Offences Act, the Child Care and Protection Act, the Trafficking in Persons Act, the Child Pornography (Prevention) Act, among others. Jamaica also has a number of government organizations and systems to protect children against all forms of abuse, including the Office of the Children’s Registry, the Office of the Children’s Advocate, the Child Development Agency and the Ananda Alert.

To this end the NUH GUH DEH - Diaspora here in the USA will align its key outcomes to those of NUH GUH DEH - Jamaica, which includes bringing awareness and urging a zero tolerance approach to the abuse of children by:

1.    Increasing awareness about the long term physical, emotional, health, financial and social consequences of sexual abuse of young girls and boys
2.    Mobilizing Jamaicans to report acts of sexual violence against children
3.    Encouraging Jamaicans to use the phrase “Nuh Guh Deh!” to challenge current behaviors of men who sexually exploit children.
4.    Supporting the efforts of EVE and other similar agencies in Jamaica, and assisting local initiatives to empower young people and foster positive development.
5.     Helping to fund-raise so we can realize the key objectives outlined.

About EVE for Life (EVE)
EVE is a non-governmental organization in Jamaica, founded to support women and children infected and affected by HIV, but now additionally are undertaking the task of combating Child Abuse. Women and children are increasingly seeking psychosocial support and skills to help them to live normal lives. Eve for Life seeks to fill that gap.  
They were registered in February 2009 as a non- governmental organization (NGO) with charitable status.Their ‘Mission’ is to contribute to the Jamaica HIV response through innovative interventions that will prevent new infections and improve the quality of life of women and children living with or affected by HIV.

EVE for Life works with different national and international non-governmental organizations, civil society, governmental agencies and multilateral agencies


The Jamaica International Female Football Development, Inc. (JIFFD) is a 501c3 NPO and a US Federal Government SAM Vendor. JIFFD is dedicated to serve as a facilitator and conduit, for the holistic development of young females, in Jamaica and the international communities that impact same. The extended concept is to aggressively engage domestic and international stakeholders, to foster increased and consistent awareness of the systemic problems impeding such development, primarily in socio-economically challenging communities.

Their ‘Vision’ is to provide aggressive outreach, strategic collaboration amongst municipal, business and NGO stakeholders, and international partnerships, creating a holistic female development framework and program for girls ages 6 through 24, encompassing football training; educational support; health support; and social development.

The Partnership

Both EVE and JIFFD under their purviews of interest and work with young girls in Jamaica, have now extended their portfolios to include: protecting children at large from the pervasive sexual abuse; and eroding the taboos associated with highlighting these offenses, which continue to be rife in our communities. Through the NUH GUH DEH Campaign we pledge to break these strongholds for the love of our girls and our boys.


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